Discover how an innovative ad campaign made Springmaid sheets a household name.
March 1, 2016
27m
EN
Steve Folks
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
Rick Sebak
Narrator
Sanford Adams
Dramatic Voice
John Bane
Dramatic Voice
Fran Johnson
Dramatic Voice
Steve Folks
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Dana McCullough
Dramatic Voice
Betsy Newman
Dramatic Voice
Andrea Thorpe
Dramatic Voice
Alfred Turner
Dramatic Voice
Eleanore Vaughan
Dramatic Voice
Mimi Wortham-Brown
Dramatic Voice