
In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.

Jay Douglas
Jay Douglas

Jackie Richardson
Jackie Richardson

Lowell 'Sly' Dunbar


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December 4, 2024
1h 24m
0.0
Graeme Mathieson
Graeme Mathieson, Brina Romanek
0

Ultramagnetic Productions
N/A

TVO
CA

Knowledge Network
CA
Bonfire Originals
N/A
Lowell 'Sly' Dunbar

Rollie "Cadence Weapon" Pemberton
Rollie "Cadence Weapon" Pemberton

Lillian Allen
Lillian Allen

Klive Walker
Klive Walker

Nicholas Jennings
Nicholas Jennings

Carlene Davis
Carlene Davis

Grub Cooper
Grub Cooper

Supreme La Rock
Supreme La Rock
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