
Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.

Christopher Emerson
Narrator

Harvey Yazijan
Self

Bill Katz
Self

Joel Stein


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August 18, 2019
1h 24m
7.8
Mark Herzog
N/A
12


History
US

Herzog & Company
US
Self

Rob Baskin
Self

Thomas Oliver
Self

Katie Bayne
Self

Michael Beindorff
Self

Patti Rueff
Self

Craig Weatherup
Self
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