
By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.

Wiz Khalifa
Self

Lil B
Self

Too $hort
Self



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February 13, 2020
1h 14m
2.0
Marguerite de Bourgoing
Marguerite de Bourgoing
1

LA STEREO TV
N/A
Fab 5 Freddy
Self

Chuck D
Self

Action Bronson
Self

Travis "Taco" Bennett
Self

B-Real
Self

Curren$y
Self

Gangsta Boo
Self
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