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Marketing pros compete in creative challenges, crafting jingles, brand experiences, and ads while working directly with real companies. One winner takes home the title and prize money.
The On Brand Agency opens its doors to its first client, Dunkin'. Ten creatives pitch their ideas for a breakfast campaign for the chance to win the first account and see their campaign and merch designs launched in 10,000 Dunkin' stores.
Jimmy Fallon
Self - Host
Bozoma Saint John
Self - Host
Now playing Season 1, Episode 1 — 10K Store Merch Drop
September 30, 2025
1
8
1.0
Jimmy Fallon
N/A
Season 1 • 8 episodes
The On Brand Agency opens its doors to its first client, Dunkin'. Ten creatives pitch their ideas for a breakfast campaign for the chance to win the first account and see their campaign and merch designs launched in 10,000 Dunkin' stores.
Southwest Airlines enlists the On Brand Agency to help tout something extra that's arriving inflight. The winner will see their campaign brought to life. The losers are at risk of elimination.
Marshalls collaborates with the On Brand Agency's nine creatives to take over the streets of New York with interactive pop-up activations. The winning campaign will have the opportunity to be seen by millions when it is featured on a billboard.
SONIC employs the On Brand Agency to prove that they offer viral-worthy drinks year-round. The creatives pitch ideas and a jingle, assisted by Erika Jayne. The contestants have to hit the right notes as the losing team is at risk of elimination.
The On Brand Agency gets their biggest assignment yet. Captain Morgan and late-night host Jimmy Kimmel tap the eight creatives to fuel a Super Bowl campaign reaching younger generations.
The Pillsbury Doughboy joins forces with the On Brand Agency to ensure every baker knows what Pillsbury brings to the table. The creatives work to develop and launch an interactive activation to be judged by a very non-traditional focus group.
The On Brand Agency is tasked by KitchenAid to whip up a web series that promotes their innovative products alongside A-list talent. Performance reviews are in and the creatives have one chance to prove themselves before a shocking elimination.
Therabody and investor Josh Allen, the NFL's MVP, engage the final four creatives at the agency to create cinematic spec commercials. The $100K grand prize and more are at stake.
B17 Entertainment
US
Universal Television Alternative Studio
US
Electric Hot Dog
US
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