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The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
Donald Ian Black
Self - Narrator (voice)
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Now playing Season 1, Episode 4 — G.I. Joe
December 22, 2017
3
12
7.6
Brian Volk-Weiss
N/A
Season 1 • 4 episodes
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
The Nacelle Company
US
